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Principles of Global Marketing

Warren J. KeeganMark C. Green

出版	Prentice Hall, 1997
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Exports & ImportsBusiness & Economics / International / MarketingBusiness & Economics / Sales & Selling / General
ISBN	01372229989780137222995
URL	http://books.google.com.hk/books?id=u2i2AAAAIAAJ&hl=&source=gbs_api

註釋

This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.