"’Lance hates losing, but is not afraid of it.’" This fearless approach gave Lance the freedom to take the risks required to achieve peak performance and to continue to seek improvement even while at the top of his sport."
--from How Lance Does It

What is the secret to someone like Lance Armstrong’s consistent and phenomenal success? Is it something you’re born with, or is it something that can be acquired, developed, and perfected? Author Brad Kearns observes four success factors in Armstrong that can provide inspiration and direction to help you live like a champion every day.

No magic tricks, silly acronyms, mind games, or gimmicks. How Lance Does It captures the pure essence of Armstrong from every angle, including the secrets for harnessing your own inner strength in every challenge you face, from business to parenting to stress management.

"Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by pure love of the experience."
--Lance Armstrong