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Printing and Promotion Handbook

其他書名	How to Plan, Produce, and Use Printing, Advertising, and Direct Mail
出版	McGraw-Hill, 1956
URL	http://books.google.com.hk/books?id=u3gvAAAAYAAJ&hl=&source=gbs_api

註釋"The Printing and Promotion Handbook has been written for people - including beginners - who have to buy printing and direct mail services; for those who have to plan or prepare advertising, publicity, or information material of any kind, from covering letters to bound books; for anyone, in fact, who attempts to influence others by the printed or duplicated word." -page vi.