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Sales and Key Account Management

Jim Blythe

出版	Thomson Learning, 2005
主題	Business & Economics / Accounting / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Sales & Selling / ManagementEducation / Teaching / General
ISBN	18448002379781844800230
URL	http://books.google.com.hk/books?id=u4nxzQEACAAJ&hl=&source=gbs_api

註釋

This new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies at the end of each part. Case material is drawn from a range of diverse industries, both MNEs and SMEs--software corporations, major construction projects, cosmetics, small engineering companies and the B2C selling of home improvements and brown goods.