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Retailing Management

Michael LevyBarton A. Weitz

出版	Irwin/McGraw-Hill, 1998
主題	Business & Economics / Industries / Retailing
ISBN	007115387X9780071153874
URL	http://books.google.com.hk/books?id=u5HzAAAAMAAJ&hl=&source=gbs_api

註釋

Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.