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Public Affairs Strategies in the Internet Age

Tom Price

出版	Foundation for Public Affairs, 2002
主題	Political Science / Public Affairs & Administration
ISBN	09719705059780971970502
URL	http://books.google.com.hk/books?id=uArVPAAACAAJ&hl=&source=gbs_api

註釋

The report explores how the business community is utilizing the Internet for public affairs strategies. Corporate and association, representations share how the Internet is becoming a critical tool in their external affairs. Functions including crisis communications, coalitions, issues management, community building, grassroots and all development.