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Marketing Strategy

O. C. FerrellMichael D. HartlineGeorge H. Lucas

出版	Harcourt College Publishers, 2002
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	00303210349780030321030
URL	http://books.google.com.hk/books?id=uE5EAAAAYAAJ&hl=&source=gbs_api

註釋

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.