登入選單
返回Google圖書搜尋
Strategic Brand Management
Richard H. ElliottLarry Percy
出版Oxford University Press, 2007
主題Business & Economics / Advertising & PromotionBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / Production & Operations ManagementReference / Consumer Guides
ISBN01992600019780199260003
URLhttp://books.google.com.hk/books?id=uENopUK2lDcC&hl=&source=gbs_api
EBookSAMPLE
註釋Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.