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Chinese Multinationals
Jean-Paul Larcon
出版World Scientific, 2009
主題Business & Economics / International / General
ISBN98128350169789812835017
URLhttp://books.google.com.hk/books?id=uGBkDQAAQBAJ&hl=&source=gbs_api
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註釋This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.