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Competitiveness and Globalization, Loose-Leaf Version
出版Cengage Learning, 2023-06-22
主題Business & Economics / Management
ISBN03577167799780357716779
URLhttp://books.google.com.hk/books?id=uKNtzwEACAAJ&hl=&source=gbs_api
註釋Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical analysis of strategic management. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market.