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Fundamentals of Licensing
Gregory Battersby
Danny Simon
出版
Kent Communications, Limited
, 2025-04-02
主題
Business & Economics / General
Law / General
ISBN
1888206276
9781888206272
URL
http://books.google.com.hk/books?id=uMEd0QEACAAJ&hl=&source=gbs_api
註釋
This is a step-by-step guide for developing and implementing a licensing program, whether the licensed property is a patent, trademark, copyright, technology, or software. In an easy-to-read and understandable format, the book addresses the many issues common to all types of intellectual property licensing and merchandising. Endorsed by Licensing International, with individual sections authored by many of the industry's top leaders, the book addresses current trends in administering and maintaining a successful licensing program, as well as timely sections that deal with data privacy, the impact of artificial intelligence, cyber-insurance issues, the emergence and importance of social media, retail consolidation, the emergence of on-line stores such as Amazon, and new and different royalty structures for various forms of licensing.
