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The Successful Marketing Techniques of 13 Major American Corporations
出版Dow Jones Books, 1965
URLhttp://books.google.com.hk/books?id=uN9EAAAAIAAJ&hl=&source=gbs_api
註釋Discusses the marketing techniques of Hewlett-Packard Co., Reynolds Metals Co., Earle M. Jorgensen Co., Westinghouse Air Brake Co., Muntz TV, Inc., Levitt & Sons, Inc., Mattel, Inc., H.J. Heinz Co., Bobbie Brooks, Inc., Smith Kline & French Laboratories, State Farm Mutual Automobile Insurance Co., Electrolux Corp., and Holiday Inns of America, Inc.