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Customer Co-Design
Stefan R. Thallmaier
其他書名
A Study in the Mass Customization Industry
出版Springer, 2014-10-15
主題Business & Economics / Production & Operations ManagementBusiness & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Research & DevelopmentBusiness & Economics / General
ISBN36580752609783658075262
URLhttp://books.google.com.hk/books?id=uNzVBAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.