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Essentials of Marketing Research
Joseph F. HairDavid J. OrtinauDana E. Harrison
出版McGraw Hill, 2023-01-18
主題Business & Economics / Marketing / ResearchBusiness & Economics / Commerce
ISBN12657880499781265788049
URLhttp://books.google.com.hk/books?id=ud86zwEACAAJ&hl=&source=gbs_api
註釋Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.

Available with McGraw-Hill Connect® and SmartBook 2.0.