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Your Money and Your Brain
Jason Zweig
其他書名
Become a Smarter, More Successful
出版Souvenir Press Limited, 2007
主題Business & Economics / Finance / GeneralBusiness & Economics / Investments & Securities / GeneralBusiness & Economics / Personal Finance / GeneralBusiness & Economics / Personal Finance / InvestingPsychology / Cognitive Neuroscience & Cognitive Neuropsychology
ISBN02856380419780285638044
URLhttp://books.google.com.hk/books?id=uh0QGQAACAAJ&hl=&source=gbs_api
註釋Explaining the neuroscience of financial decision-making, Jason Zweig gives radical new insight into how our minds anticipate gains and estimate risk, why investors tend to be overconfident and how investing is a battle between emotion and reason.