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Financial Advisers - Disrupted
Paul Watkins
其他書名
Limited Edition
出版Independently Published, 2019-02-12
主題Business & Economics / Marketing / General
ISBN17966890689781796689068
URLhttp://books.google.com.hk/books?id=uidswgEACAAJ&hl=&source=gbs_api
註釋"What used to work is always the thing that is going to put your out of business". This is a quote from international entrepreneur Gary VaynerchukUber disrupted the taxi industry, Airbnb disrupted the accommodation industry, and social media is totally disrupting how financial advisers gain clients now. This book will explain why, and how to take advantage of its dramatic impact. Why 'limited edition'? Because this very effective client gaining technique will only work from 2019 to 2022. After that, who knows in this fast-changing world.In this book you will learn: - How the old ways of prospecting for clients have been completely disrupted by social media- Why websites don't generate leads- How trust is the new currency- The 5-steps to growing your perfect client-base using social mediaI should add that the marketing ideas in this book are for independent advisers who has total discretion over their own marketing and branding.