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When Stereotypes Collide
Ann GordonJerry Miller
其他書名
Race/ethnicity, Gender, and Videostyle in Congressional Campaigns
出版Peter Lang, 2005
主題Art / Business AspectsLanguage Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / JournalismPolitical Science / GeneralPolitical Science / American Government / Legislative BranchPolitical Science / History & TheoryPolitical Science / Political Process / GeneralPolitical Science / Political Process / Media & InternetSocial Science / GeneralSocial Science / Minority StudiesSocial Science / Sociology / GeneralSocial Science / Women's Studies
ISBN08204612539780820461250
URLhttp://books.google.com.hk/books?id=uitZrYXy6TgC&hl=&source=gbs_api
EBookSAMPLE
註釋Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.