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Airplane Mode on

其他書名	The Skymall Effect
出版	School of the Art Institute of Chicago, 2011
URL	http://books.google.com.hk/books?id=uqQ7twAACAAJ&hl=&source=gbs_api

註釋Since 1989, SkyMall has been placed in airline seat pockets on 88% of domestic flights, acting as a sort of aggregate seller for objects that range from practical to decorative, from playful to absurd. Whether mundane, hilarious, or uncanny, the products offered in SkyMall are tinged with something of the exhilaration and fear of flight, and hint at the shape of broader lifestyle inclinations and aspirations. This thesis investigates what is being expressed culturally by SkyMall's existence, using scholarly, journalistic and artistic methods. The thesis is arranged in the following chapters: "The SkyMall Effect: Shopping With Your Feet Off the Ground," is a close reading of the magazine itself, and of the company's early history as it has been registered and reported by other sources. "The Inventor's Corner" is a first-person immersion and narration of a visit to the Home and Housewares Show at McCormick Place in 2009. "Patents, and the Distinction between Design and Invention" is a more focused scholarly inquiry into the ways that invention is defined through the U.S. patenting system. "Epilogue: Return to the Inventor's Corner March 2010," is a continuation of the first person narration on returning to the Home and Housewares Show in March 2010. The appendix includes video excerpts of a trip with filmmaker Mike Gibisser to the first-ever Snuggie PubCrawl held in Chicago in Spring 2009.