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The Elgar Companion to Consumer Research and Economic Psychology
Peter E. EarlSimon Kemp
出版Edward Elgar Publishing, 2002-01-01
主題Business & Economics / Consumer Behavior
ISBN18437687049781843768708
URLhttp://books.google.com.hk/books?id=ut9EAgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into