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Google圖書搜尋
E-commerce Strategy
Zheng Qin
Shundong Li
Yang Chang
Dr. Fengxiang Li
出版
Zhejiang University Press
, 2014
ISBN
7308118606
9787308118606
URL
http://books.google.com.hk/books?id=uwDAoAEACAAJ&hl=&source=gbs_api
註釋
"E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regards to innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers."--Page 4 of cover.
