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出版Cengage Learning College, 2008-02
主題Business & Economics / Marketing / General
ISBN05384466849780538446686
URLhttp://books.google.com.hk/books?id=v57ysgEACAAJ&hl=&source=gbs_api
註釋The Marketing DVD is a useful supplement that is referenced throughout the text for additional coverage. It includes short, engaging video clips relevant to each chapter that motivate students to learn, while allowing teachers to easily add interest to the class and emphasize practical applications.