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Marketing Communications for Local Nonprofit Organizations
Donald R. Self
Teri Kline Henley
其他書名
Targets and Tools
出版
Routledge
, 2001
主題
Business & Economics / General
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
Business & Economics / Economics / General
Business & Economics / Nonprofit Organizations & Charities / General
Business & Economics / Government & Business
History / General
Language Arts & Disciplines / General
Language Arts & Disciplines / Communication Studies
Language Arts & Disciplines / Journalism
Social Science / Media Studies
ISBN
0789017024
9780789017024
URL
http://books.google.com.hk/books?id=v645s0caTMsC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Help your nonprofit organization keep up with the competition As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical guidebook is divided into two easy-to-use sections: "Targets" details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; "Tools" explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential.Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on:
multimedia marketing, including Web conferencing
event planning and promotion
branding and positioning promotional products
tax, legal, cultural, and financial issues
and much more Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.
