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Google圖書搜尋
Stakeholder Marketing
Phil Harris
Patricia L Rees
出版
SAGE Publications
, 2020-08
主題
Business & Economics / Marketing / General
ISBN
0761968482
9780761968481
URL
http://books.google.com.hk/books?id=v79sJgAACAAJ&hl=&source=gbs_api
註釋
The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marketing can be applied equally to societal life as it can to the commercial market.
