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Building Sales with Demographics and Psychographics

Judith E. Nichols

出版	Dartnell Corporation, 1992-06
主題	Business & Economics / GeneralBusiness & Economics / Sales & Selling / General
ISBN	08501321779780850132175
URL	http://books.google.com.hk/books?id=v97hMQAACAAJ&hl=&source=gbs_api

註釋

Demographics. Psychographics. Buzzwords or sales builders? Judith E. Nichols shows you how to cut through the jargon and make the terms and terminology work for you -- to build your business' sales and profits through better understanding of your customers' individual and group needs.