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註釋Supportive Selling combines a clear structure for sales calls and specific, easy-to-learn techniques sellers can use moment-to-moment throughout calls. Dale Olsen, PhD, and Ben Allen-Kingsland draw on a vast body of experience and research on influencing in a range of fields, from Sales to Counseling to Healthcare, to help sellers
  • Present solutions with maximum impact
  • Draw out buyers' most pressing needs
  • Motivate them to act, and
  • Convert them into champions for the sale
In any industry... in any field... Supportive Selling can help sellers reach their goals. "Other sales methods give you a road map and a vehicle. Supportive Selling will make you an excellent driver." From the Foreword by David Zehren, Zehren-Friedman Associates