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Consumer Behavior 2009
Richard K. Miller
Kelli D. Washington
出版
Richard K. Miller & Associates
, 2008
ISBN
1577831349
9781577831341
URL
http://books.google.com.hk/books?id=vBzXPgAACAAJ&hl=&source=gbs_api
註釋
Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
