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Collective Vs. Individual Sale of TV Rights in League Sports

Sonia Falconieri

出版	Center for Economic Research, 2002
URL	http://books.google.com.hk/books?id=vD0izwEACAAJ&hl=&source=gbs_api

註釋

In many countries, the collective sale of TV rights by sports leagues has been challenged by the antitrust authorities. In several cases, however, the leagues won in court, on the ground that sport is not a standard good. In this paper, we investigate the conditions under which the sale of TV rights collectively by sports leagues, rather than individually by teams, is prefered from a social welfare point of view. We find that collective sale is socially preferable when leagues are small, relatively homogeneous in terms of clout and where teams get little performace-related revenues.