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Theory and Management of Collective Strategies in International Business
R. Haak
其他書名
The Impact of Globalization on Japanese German Business Cooperations in Asia
出版Springer, 2003-12-11
主題Business & Economics / International / GeneralBusiness & Economics / ManagementBusiness & Economics / International / Economics & TradePolitical Science / GlobalizationBusiness & Economics / Strategic PlanningBusiness & Economics / GeneralBusiness & Economics / Organizational Behavior
ISBN14039481439781403948144
URLhttp://books.google.com.hk/books?id=vDCGDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.