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Republic on the Wire
John McMurria
其他書名
Cable Television, Pluralism, and the Politics of New Technologies, 1948-1984
出版Rutgers University Press, 2017-02
主題History / United States / 20th CenturyPerforming Arts / Television / GeneralPerforming Arts / Television / History & CriticismPolitical Science / Public Policy / Science & Technology PolicyPolitical Science / Political Process / Media & InternetSocial Science / GeneralSocial Science / Anthropology / Cultural & SocialSocial Science / Sociology / GeneralSocial Science / Media StudiesTechnology & Engineering / TelecommunicationsTechnology & Engineering / Television & Video
ISBN08135853259780813585321
URLhttp://books.google.com.hk/books?id=vDcTDgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The history of cable television in America is far older than networks like MTV, ESPN, and HBO, which are so familiar to us today. Tracing the origins of cable TV back to the late 1940s, media scholar John McMurria also locates the roots of many current debates about premium television, cultural elitism, minority programming, content restriction, and corporate ownership.  Republic on the Wire takes us back to the pivotal years in which media regulators and members of the viewing public presciently weighed the potential benefits and risks of a two-tiered television system, split between free broadcasts and pay cable service. Digging into rare archives, McMurria reconstructs the arguments of policymakers, whose often sincere advocacy for the public benefits of cable television were fueled by cultural elitism and the priority to maintain order during a period of urban Black rebellions. He also tells the story of the people of color, rural residents, women’s groups, veterans, seniors, and low-income viewers who challenged this reasoning and demanded an equal say over the future of television.  By excavating this early cable history, and placing equality at the center of our understanding of media democracy, Republic on the Wire is a real eye-opener as it develops a new methodology for studying media policy in the past and present.