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Corporate-speak
Fiona Czerniawska
其他書名
The Use of Language in Business
出版Macmillan, 1997
ISBN03336747749780333674772
URLhttp://books.google.com.hk/books?id=vEGHQgAACAAJ&hl=&source=gbs_api
註釋While there is substantial anecdotal evidence to indicate that language is one of the key determinants of corporate culture and that it plays a critical role in the management of change, very little has been written about this for the general business reader based upon practical experience. This book will be a powerful tool for business people, consultants and students for analysing and managing change within a business. It includes case study material.