Myriads of definitions exist that clearly explains branding as a practice in very detailed and often confusing manner, where some terms and definitions are almost interchangeable yet distinct.

But I personally take a different approach in communicating knowledge. Communicating a complex subject matter in simplicity is my Genius approach.

I believe strongly that every complex concept can be explained in the simplest of forms and this in itself shows absolute mastery.

I have decided to capture different high and low points through the course of my career as a Brand Identity Designer in a simple way.

This is a unique book on brand management ,it provides a depth of insight in the most simplified manner and can also serve as a guide for brand Identity design professionals ..