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Patterns of Entrepreneurship Management
Jack M. KaplanAnthony C. Warren
出版John Wiley & Sons, 2009-08-24
主題Business & Economics / GeneralBusiness & Economics / EntrepreneurshipBusiness & Economics / ManagementBusiness & Economics / Personal Finance / General
ISBN04701696999780470169698
URLhttp://books.google.com.hk/books?id=vFLwWp0UZhcC&hl=&source=gbs_api
EBookSAMPLE
註釋This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.