登入選單
返回Google圖書搜尋
Cycle Tourism and South Australia Destination Marketing
Pam FaulksBrent RitchieGraham BrownSue Beeton
出版Sustainable Tourism CRC, 2008
主題Reference / General
ISBN19209654919781920965495
URLhttp://books.google.com.hk/books?id=vGraIwAACAAJ&hl=&source=gbs_api
註釋A network research project was undertaken to analyse cycle tourist travel propensity, motivations, travel behaviour, preferred destination attributes and cyclists¿ perceptions of South Australia as a cycle tourism destination. The purpose of the project was to assist the South Australian Tourism Commission to better understand the cycle tourism market and the potential degree of fit with South Australian destination marketing and development. The project also segmented the sample according to their attitudes towards cycling. This was to provide more detailed information on key potential target markets to help develop more effective marketing and development strategies. This title is also available for FREE download at www.crctourism.com.au