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Using Focus Groups in Research
Lia Litosseliti
出版A&C Black, 2003-12-01
主題Education / General
ISBN14411418049781441141804
URLhttp://books.google.com.hk/books?id=vI2vAwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced