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Organizational Outcomes of Creativity

Mary Ann Von GlinowSteven Kerr

出版	University of Southern California, School of Business Administration, 1983
URL	http://books.google.com.hk/books?id=vJMRHQAACAAJ&hl=&source=gbs_api

註釋

It is an assumption not an established fact, that 'creative individuals and organizations' are more productive in terms of commonly used financial and productivity criteria, and once an individual has become 'creative', the firm will benefit. However, descriptions of the organizational outcomes of this creativity is general and this paper has attempted to determine whether most people have specifics in mind when speaking of these outcomes and the need for 'creativity' in the organization. (Author).