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其他書名
Contemporary Concepts and Cases
出版McGraw-Hill Irwin, 2008
主題Business & Economics / ManagementBusiness & Economics / Operations ResearchBusiness & Economics / Production & Operations Management
ISBN00712638619780071263863
URLhttp://books.google.com.hk/books?id=vP5bj5KhzhQC&hl=&source=gbs_api
註釋Operations Management: Contemporary Concepts and Cases, is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective, appealing to non-majors and practical for use inan MBA level course in operations management. The size and price of the bookalso make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The cases offer variety in length and rigor; and several are from Harvard and Darden. This mix makes the book appropriate for both undergraduates and MBA students.