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The Rhetoric of Soft Power
Craig Hayden
其他書名
Public Diplomacy in Global Contexts
出版Lexington Books, 2012
主題Language Arts & Disciplines / Linguistics / GeneralLanguage Arts & Disciplines / RhetoricPolitical Science / International Relations / GeneralPolitical Science / International Relations / DiplomacyPolitical Science / Security (National & International)Political Science / Political Process / General
ISBN07391425859780739142585
URLhttp://books.google.com.hk/books?id=vPYTvqf6fzsC&hl=&source=gbs_api
EBookSAMPLE
註釋The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.