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Text and Cases
出版Addison-Wesley, 1999
主題Business & Economics / Decision-Making & Problem SolvingBusiness & Economics / EntrepreneurshipBusiness & Economics / Management ScienceBusiness & Economics / Strategic PlanningBusiness & Economics / CommerceBusiness & Economics / Industrial Management
ISBN02013572919780201357295
URLhttp://books.google.com.hk/books?id=vRu7AAAAIAAJ&hl=&source=gbs_api
註釋Pankaj Ghemawat, respected and renowned Harvard University professor, has designed and written a business strategy text to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.*Contemporary strategic issues are grounded within an historical perspective.*A focus on business-level strategy allows MBA students to focus on strategies that have the greatest potential of improving business performance.*An integrated, core set of Harvard Business School cases deepens and extends the concepts developed in the chapters.*These extensively class-tested cases explore a range of strategy concepts in a variety of industries.