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Brand Management
Walter Wymer
其他書名
Creating and Maintaining a Strong Brand
出版Walter Wymer, 2017-08-11
主題Business & Economics / Marketing / General
ISBN17750550009781775055006
URLhttp://books.google.com.hk/books?id=vUHxvgEACAAJ&hl=&source=gbs_api
註釋This book is written for managers and leaders of all types of organizations. Whether you are the owner of a small business or the executive director of a charity, this book will provide you with useful ideas for marketing your brand. Learn a new way of thinking about managing your organization for the purpose of making your organization stand out from its competitors. Learn how to make yours the preferred brand. With each passing year, increase the preference for your brand, with the long-term strategic goal of becoming the dominant brand.