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Different Thinking
Anja FörsterPeter Kreuz
其他書名
Creative Strategies for Developing the Innovative Business
出版Kogan Page Publishers, 2007
主題Business & Economics / Customer RelationsBusiness & Economics / ManagementBusiness & Economics / Strategic PlanningBusiness & Economics / Industrial ManagementBusiness & Economics / Organizational DevelopmentBusiness & Economics / Personal Success
ISBN07494484079780749448400
URLhttp://books.google.com.hk/books?id=vVBqXtE2Ys0C&hl=&source=gbs_api
EBookSAMPLE
註釋Different Thinking presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals.To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easyGroup to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.