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Changing Consumer Behaviour

Robert East

出版	Cassell, 1990
主題	Business & Economics / General
ISBN	03043172929780304317295
URL	http://books.google.com.hk/books?id=vXluQgAACAAJ&hl=&source=gbs_api

註釋

Designed for students of marketing, business studies and economics, this textbook looks at key areas in the field of consumer behaviour. Topics discussed range from changes in consumption and social behaviour, to patterns of response to sales promotions and media advertising.