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Flexible decomposition of price promotion effects using store-level scanner data
Harald J. van Heerde
Peter S. H. Leeflang
Dick R. Wittink
Marketing Science Institute
出版
Marketing Science Institute
, 2002
主題
Marketing research
Optical scanners
Pricing
Sales promotion
Business & Economics / Marketing / General
Business & Economics / Marketing / Research
URL
http://books.google.com.hk/books?id=vd8dAQAAMAAJ&hl=&source=gbs_api