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其他書名
The Grammar of Visual Design
出版Psychology Press, 1996
主題Design / GeneralLanguage Arts & Disciplines / GeneralLanguage Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / Linguistics / GeneralSocial Science / Media Studies
ISBN04151060019780415106009
URLhttp://books.google.com.hk/books?id=vh07i06q-9AC&hl=&source=gbs_api
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註釋Reading Images provides the first systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design - colour, perspective, framing and composition, Gunther Kress and Theo van Leeunwen examine the ways in which images communicate meaning. Drawing on an enormous range of examples - children's drawings, textbook illustrations, photojournalism, advertising images and fine art, as well as three-dimensional forms such as sculpture and architecture, the authors demonstrate the differences and the similarities between the grammar of language and that of visual communication. As we move from a culture dominated by language to one in which visual literacy becomes increasingly important, this book provides an invaluable tool-kit' for reading images. It will be an essential text for anyone interested in communication, the media and the arts.