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The Game-changer
Alan G. LafleyRam Charan
其他書名
How Every Leader Can Drive Everyday Innovation
出版Profile Books, 2008
主題Business & Economics / Development / Business DevelopmentBusiness & Economics / ManagementBusiness & Economics / Strategic PlanningBusiness & Economics / LeadershipBusiness & Economics / Personal Success
ISBN18466816269781846681622
URLhttp://books.google.com.hk/books?id=viLtwAEACAAJ&hl=&source=gbs_api
註釋It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO's desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the "innovation portfolio" - this book is destined to become as influential as Good to Great and as Charan's own bestseller, Execution.