登入選單
返回Google圖書搜尋
Marketing for Construction Firms
Steve Honess
出版Thomas Telford, 1997
ISBN07277256969780727725691
URLhttp://books.google.com.hk/books?id=vj6QCNQK9acC&hl=&source=gbs_api
EBookSAMPLE
註釋This book appreciates that not all the options it presents are appropriate and/or affordable to everybody, but it focuses the organisation to identify market sectors and provides, in a short and accessible form, the most important concepts of marketing, and offers suggestions as to how they can be used to benefit you and your company