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出版Cengage Canada, 2023-03-13
主題Business & Economics / Marketing / General
ISBN17747496459781774749647
URLhttp://books.google.com.hk/books?id=vky-EAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋​Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.​