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Structuring Effective Sponsorships

Craig Andrew Richards

出版	LBC Information Services, 1998
主題	Business & Economics / General
ISBN	04552160029780455216003
URL	http://books.google.com.hk/books?id=vnGSAAAACAAJ&hl=&source=gbs_api

註釋

This book reveals how to develop sponsorship structures that will create successful sponsorships and maximise the return to all parties. It examines all the issues including contractual and intellectual property rights, types of sponsorship, methods and timing of payment, confidentiality and all other questions of detail.