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Social Communication in Advertising

William LeissStephen KlineSut JhallyJackie BotterillKyle Asquith

出版	Routledge, 2018
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Industries / Media & CommunicationsLanguage Arts & Disciplines / JournalismSocial Science / Media Studies
ISBN	11380945529781138094550
URL	http://books.google.com.hk/books?id=vybfswEACAAJ&hl=&source=gbs_api

註釋

Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index