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Annual Editions
John E. Richardson
其他書名
Marketing 04/05
出版
McGraw-Hill Higher Education
, 2003-11
主題
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
ISBN
0072861304
9780072861303
URL
http://books.google.com.hk/books?id=vzOzeYtN__cC&hl=&source=gbs_api
註釋
Features several articles, which address marketing theory and application in a range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
