登入選單

返回Google圖書搜尋

Network Models of the Diffusion of Innovations

Thomas W. Valente

出版	Hampton Press, 1995
主題	Language Arts & Disciplines / Communication StudiesTechnology & Engineering / General
ISBN	18813032179781881303213
URL	http://books.google.com.hk/books?id=w-LtAAAAMAAJ&hl=&source=gbs_api

註釋

This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.